Slideshow
Every brand needs a reason. Ours is called Paloma.
La Paloma was founded in 2026 in Essex by Nico Crooks. Nico had always wanted to build an eyewear brand that moved with fashion — frames that felt unique and premium, without the eye-watering price tag that comes with losing or snapping an "investment" pair of glasses one too many times.
The idea sat there for years. Then his daughter Paloma was born — and that was the spark. La Paloma exists so you can wear something that actually feels like you, without being afraid to lose it.